Training Programs Marketing and Sales Certified Persuasive Copywriter
cart-icn

You already have a course in your cart

You can only add one course to your cart at a time! By adding this course, you will replace the existing course from your cart. How would you like to proceed?

Certified Persuasive Copywriter

The Certified Persuasive Copywriter course covers vital topics needed to master the fundamentals of crafting copy that excites, intrigues, and persuades audiences to take action. In this course, you will learn the fundamentals of persuasive copywriting and qualify for a successful career as a professional copywriter.

Certified-Persuasive-Copywriter
$2,895.00 (USD)

Have a question?We're here to help

Overview

Objective

Outline

  1. Copywriting Fundamentals
    1. What is Copywriting
    2. 3 Keys to Good Copy
    3. Defining Your Audience
    4. Copywriting Formulas
    5. Copywriting Frameworks
    6. Capstone Project
  2. First Impression Copy
    1. 3 Facets of Copywriting
    2. What is First Impression Copy?
    3. Grab Attention
    4. Target the Right Audience
    5. Deliver a Clear + Complete Message
    6. Lure Readers Into the Body Copy
    7. Capstone Project
  3. Writing to Communicate
    1. Writing to Communicate
    2. Keep It Simple
    3. 10 Ways to Write Clear Copy
    4. Capstone Project
  4. Writing to Sell
    1. Writing to Sell
    2. Three Rules of Selling
    3. A Good Copywriter
    4. Connecting With Your Prospect
    5. Conducting Research
    6. Features and Benefits
    7. Assembling Your Copy
    8. Using the AIDA Formula
    9. Piercing Hearts
    10. Capstone Project
  5. Preparing to Write
    1. Preparing to Write
    2. Review Information Provided by the Client
    3. Conduct Offline Research
    4. Conduct Online Research
    5. Citing Sources
    6. Organizing the Facts
    7. Capstone Project
  6. The Writing Process
    1. The Writing Process
    2. Writing Your Headline
    3. Writing Your Subheadings
    4. Writing Your Body Copy
    5. Writing Your Call to Action
    6. Editing
    7. W.E.R.K. Your Words
    8. Capstone Project
  7. Effective Copywriting
    1. Effective Copywriting
    2. Relatable Copy
    3. Digestible, Scannable Copy
    4. Emotion-Inducing Copy
    5. Dramatizing the Message
    6. Capstone Project
  8. Storytelling
    1. Storytelling
    2. Story Arcs
    3. Attributes of a Good Sales Story
    4. Capstone Project
  9. Persuading the Prospect
    1. Persuading the Prospect
    2. Selling the Transformation
    3. Writing for Brands
    4. Promotions That Persuade
    5. Capstone Project
  10. Copywriting Framework Recap
    1. Copywriting Framework Recap
    2. Landing Page Framework
    3. Sales Email Framework
    4. Product Description Framework
    5. Promotional Video Framework
    6. Social Media Post Framework
    7. Capstone Project

Requirements

Prerequisites

You've got questions.
We're here to help.

Our highly knowledgeable Enrollment Specialists will answer any questions you might have about the course and payment options.

REQUEST INFO

Instructor

FAQs

You've got questions.
We're here to help.

Our highly knowledgeable Enrollment Specialists will answer any questions you might have about the course and payment options.

REQUEST INFO
The University of New Orleans
Division of Professional and Continuing Education pace@uno.edu
2000 Lakeshore Drive
New Orleans, LA 70148 US
MAIN CONTENT

Copyright © 1997 - 2024 All rights reserved. The material on this site cannot be reproduced or redistributed unless you have obtained prior written permission from Cengage Learning. Privacy Policy